Membership Program
Membership is charged with the responsibility of securing new members and retaining current members. The membership committee assists with membership and corporate sponsorships, or with assistants for government and industry memberships. Productive membership committees should consist of energetic, creative, and enthusiastic people. As with any function, membership activity should be conducted according to a well-conceived plan of action and should work toward realistic goals. Membership plans and goals should be established early and continue throughout the chapter year. Overall Association objectives project a specific annual increase in SCRA membership. Chapters must help achieve this goal by offering programs that appeal to a broad spectrum of current and potential members.
Committee Duties—
Actively seek new civilian, military, and government individual members as well as corporate and community partner sponsors. Actively retain current individual members and corporate sponsors.
Contact interested individuals at the local level who are possible candidates for membership.
Greet new members at all chapter meetings and make them feel welcome.
Be prepared with individual members and corporate sponsorship literature and links to the application forms.
Coordinate and direct Association membership campaigns.
Make monthly reports on membership objectives and the results of membership promotion activities.
Membership Recruiting—
Chapter recruiting is led by the Membership Program and should have a network of key contacts within the military and industrial communities. The committee advertises chapter events, recruits new members from within their units and companies, and furnishes input to the chapter board regarding program quality.
Membership Retention—
The retention of existing members is a vital component of an overall membership strategy. The Membership Committee must personally contact members whose membership is about to expire, assess their experience, solicit ways to better serve them, and secure their commitment to renew.
Membership Promotion—
An effective membership promotion campaign is a three-pronged effort: personal contacts, email reminders, social media, and even telephone calls, if appropriate. Some combination of the above is the most effective and should be conducted at least every two weeks. People will soon learn that the chapter is interested in them.